It’s pretty simple: if your customer isn’t clear on who you are and what you do, your sales will suffer.
Here’s the unfortunate truth: according to the U.S. Small Business Administration (SBA), over 50% of small businesses fail in the first five years. There are numerous reasons for such failure, but here are some common pitfalls:
- Poor planning
- Entrepreneurial excitement v. true opportunity
- Poor money management including record keeping and financial controls
- Lack of experience in running a business or the industry you’re entering
- Procrastination and poor time management
- Ineffective marketing
- Ineffective sales technique
- Poor customer service
- Entrepreneurial burnout
Dunn and Bradstreet (D&B) recently did a study and determined that "90% of small businesses that fail do so because of a lack of skills and knowledge on the part of the owner.
However, D&B also did a study that showed that over 90% of small businesses were still in business after five years IF they had the help of a Small Business Expert..
The D'bold Strategic Communications helps small businesses and entrepreneurs find their purpose and stand out in the marketplace through innovative business and marketing strategies.
Founded by brand architect and business-growth guru Steven Diebold, D'bold Strategic Communications has assisted over 300 clients find their competitive edge through a unique business analysis process. Some past clients include:
Apple, NBC, 20th Century Fox, MGM, TV Guide, Digital Domain, Sony Pictures, Disney, United States Department of Defense, Microsoft, Speakers Etcetera and Norma Hollis Companies.
Steven’s background is a mix of business, technology and entertainment. He has a ten year track record in helping businesses and entrepreneurs identify core problems, clarify core competencies and translate existing resources into a business model that works.
If you’re a business, entrepreneur, creative professional, consultant, coach, artist or leader, D'bold Strategic Communications will help you gain 100% clarity in order to dramatically improve your bottom line.
Think of D'bold Strategic Communications as your Small Business Expert.
Think about it—you visit with your doctor when you feel something is wrong with your health, when you need treatment for a recurring illness, and when you want an expert’s opinion on how to prevent getting sick again. Why not do the same for your business?
As a Brand Architect with residencies at Microsoft and Norma Hollis Companies, I diagnose and treat common marketing problems like anemic sales, ideation fatigue, poor brand complexion, and decision-making paralysis. Marketing ailments like these, if left untreated, can lead to the poor health of a business and the potential demise of a brand.
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